According to reports, Hangji Town, Yangzhou, known as the “Toothbrush Capital of China”, launched an electric toothbrush for CNY 9.9 through customized production. The annual sales volume in 2020 has exceeded 1 million, making it a popular product for online sales. .
It is understood that Hangji Town is located in the Eco-tech New City of Yangzhou City, Jiangsu Province, where thousands of toothbrush manufacturers gather. In the past, toothbrushes here were exported to more than 80 countries and regions around the world, with a global market share of more than 30%. It can be said that it is the largest toothbrush production base in the world.
It is understood that the company that produces this CNY 9.9 is called Yangzhou Shuguang Toothbrush Factory. He said that it is not an impulse to build this product, but a careful decision after analyzing the new needs of domestic consumers.
After research, they quickly discovered a potential domestic market demand, that is, consumers in third- and fourth-tier cities and rural markets like products below ten yuan, and this group of people is estimated to be as many as six or seven billion.
Through the “C2M model”, that is, “customized production”, he directly connects users and manufacturing companies through the Internet. Intermediate links such as inventory, logistics, general sales, and distribution have been removed to make the price more affordable.
They also launched a 10-piece manual toothbrush for CNY 9.9, which has already sold 5 million in total.
Data show that there are currently 10,300 toothbrush-related companies in China, and there are 3,744 companies in Yangzhou, Jiangsu, accounting for 36.4% of the country’s total.